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<channel>
	<title>7Theories</title>
	<link>http://7theories.com/main-en</link>
	<description>This fall, 7Theories is launching its shopping engine.</description>
	<pubDate>Sun, 23 Sep 2007 22:52:33 +0000</pubDate>
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	<language>en</language>
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		<title>3 models to list your offers on our shopping engine !</title>
		<link>http://feeds.feedburner.com/~r/7theoriescom-en/~3/137726193/</link>
		<comments>http://7theories.com/main-en/2007/07/26/3-models-to-list-your-offers-on-our-shopping-engine/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 20:31:20 +0000</pubDate>
		<dc:creator>Laurent Thevenet</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Shopping engines]]></category>
<category>affiliate program</category><category>affiliate programs</category><category>comparison engine</category><category>cost per click</category><category>cpa</category><category>cpc</category><category>cpm</category><category>impressions</category><category>local stores</category><category>products catalogue</category><category>shopping</category><category>shopping engine</category>
		<guid isPermaLink="false">http://7theories.com/main-en/2007/07/26/3-models-to-list-your-offers-on-our-shopping-engine/</guid>
		<description><![CDATA[(in French)
Our shopping engine allows you to choose between 3 models to list your offers:

CPC (Cost-Per-Click): fixed price of 0.15 Euro per click.
CPM (Cost-Per-Mille impressions): fixed price of 15 Euro per 1000 impressions (the best model for the local stores).
CPA (Cost-Per-Action) : This is a percentage on the sales.

Regarding CPC and CPM models, we do [...]]]></description>
			<content:encoded><![CDATA[<p><em>(<a href="http://7theories.com/main/2007/07/26/3-modeles-pour-lister-vos-offres-sur-notre-guide-dachat/" title="3 modèles pour lister vos offres sur notre guide d'achat !">in French</a>)</em></p>
<p><img src="http://7theories.com/main-en/wp-content/uploads/2007/07/600761_34568886.jpg" alt="Contract" align="right" />Our shopping engine allows you to choose between 3 models to list your offers:</p>
<ul>
<li><strong>CPC</strong> (Cost-Per-Click): fixed price of <strong>0.15 Euro per click</strong>.</li>
<li><strong>CPM</strong> (Cost-Per-Mille impressions): fixed price of <strong>15 Euro per 1000 impressions </strong>(the best model for the local stores).</li>
<li><strong>CPA</strong> (Cost-Per-Action) : This is <strong>a percentage on the sale</strong>s.</li>
</ul>
<p>Regarding CPC and CPM models, we do not invoice more than one click or impression per user for 24 hours for a same offer.</p>
<p>With CPA, we have decided not to reinvent a system which is currently working fine with the affiliated programs. So, if you want your store offers to be present on our shopping engine on the basis of a CPA model, we advise you to set up an affiliated program allowing us to access to your product catalogues.</p>

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		<item>
		<title>A glance at the search field…</title>
		<link>http://feeds.feedburner.com/~r/7theoriescom-en/~3/133150888/</link>
		<comments>http://7theories.com/main-en/2007/07/13/a-glance-at-the-search-field/#comments</comments>
		<pubDate>Thu, 12 Jul 2007 22:27:11 +0000</pubDate>
		<dc:creator>Laurent Thevenet</dc:creator>
		
		<category><![CDATA[Shopping engines]]></category>
<category>auto completion</category><category>price comparison</category><category>search</category><category>shopping engine</category>
		<guid isPermaLink="false">http://7theories.com/main-en/2007/07/13/a-glance-at-the-search-field/</guid>
		<description><![CDATA[(en français)
Say goodbye to categories&#8230;
You will not find any categories on the home page, only an efficient search field.
This is, for example, more simple to type &#8220;lawn mower&#8221; and you get immediate results as opposed to clicking on a menu or a link from which you would find the sub-categories from the related category (without [...]]]></description>
			<content:encoded><![CDATA[<p><em>(<a href="http://7theories.com/main/2007/07/12/un-oeil-sur-la-recherche/" title="Un coup d'oeil sur le champ de recherche...">en français</a>)</em></p>
<p><strong>Say goodbye to categories&#8230;</strong></p>
<p>You will not find any categories on the home page, only an efficient search field.</p>
<p>This is, for example, more simple to type <em>&#8220;<span onclick="dr4sdgryt(event)">lawn mower&#8221;</span></em> and you get immediate results as opposed to clicking on a menu or a link from which you would find the sub-categories from the related category (without being certain that the related category correspond to what you are looking for).  <strong>We value simplicity</strong> like most Consumers do.</p>
<p style="text-align: center"><img src="http://farm2.static.flickr.com/1084/789935965_c5d2155df6_o.jpg" title="Champ de recherche" alt="Champ de recherche" height="120" width="400" /></p>
<p><strong>An assisted search&#8230;<br />
</strong></p>
<p>With suggestions given by the text field, you never lack inspiration when keying in your search.</p>
<p style="text-align: center"><img src="http://farm2.static.flickr.com/1374/786468108_8a8d81284a_o.jpg" title="Auto-completion" alt="Auto-completion" height="125" width="400" /></p>
<p>For the most demanding of you, the search field allow to use the minus sign (-) to refine the results. For example, a search for <em>&#8220;mp3 -apple&#8221;</em> returns all the MP3 players except the ones from Apple.</p>

<p><a href="http://feeds.feedburner.com/~a/7theoriescom-en?a=NlGTDX"><img src="http://feeds.feedburner.com/~a/7theoriescom-en?i=NlGTDX" border="0"></img></a></p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/7theoriescom-en/~4/133150888" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Why our shopping engine has not (yet) a name?</title>
		<link>http://feeds.feedburner.com/~r/7theoriescom-en/~3/131759124/</link>
		<comments>http://7theories.com/main-en/2007/07/09/why-our-shopping-engine-has-no-name/#comments</comments>
		<pubDate>Sun, 08 Jul 2007 22:41:10 +0000</pubDate>
		<dc:creator>Laurent Thevenet</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>
<category>brand</category><category>domain</category><category>name</category>
		<guid isPermaLink="false">http://7theories.com/main-en/2007/07/09/why-our-shopping-engine-has-no-name/</guid>
		<description><![CDATA[(en français) 
While we have a list of available names (brand and domain), we are still in the process of making a calculated decision. Once decided, you will be the first to be informed.
]]></description>
			<content:encoded><![CDATA[<p><em>(<a href="http://7theories.com/main/2007/07/09/pourquoi-notre-guide-dachat-na-pas-de-nom/" title="Pourquoi notre guide d'achat n'a-t-il pas (encore) de nom ?">en français</a>) </em></p>
<p>While we have a list of available names (brand and domain), we are still in the process of making a calculated decision. Once decided, you will be the first to be informed.</p>

<p><a href="http://feeds.feedburner.com/~a/7theoriescom-en?a=lcwetz"><img src="http://feeds.feedburner.com/~a/7theoriescom-en?i=lcwetz" border="0"></img></a></p><div class="feedflare">
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		<item>
		<title>The main functions of our shopping engine…</title>
		<link>http://feeds.feedburner.com/~r/7theoriescom-en/~3/160361355/</link>
		<comments>http://7theories.com/main-en/2007/07/01/the-main-functions-of-our-shopping-engine/#comments</comments>
		<pubDate>Sun, 01 Jul 2007 15:17:27 +0000</pubDate>
		<dc:creator>Laurent Thevenet</dc:creator>
		
		<category><![CDATA[Shopping engines]]></category>
<category>comparison engine</category><category>consumer perspective</category><category>essential things</category><category>functionalities</category><category>internet stores</category><category>local stores</category><category>price comparison</category><category>public beta</category><category>search suggestions</category><category>shopping engine</category><category>shopping lists</category><category>social functions</category>
		<guid isPermaLink="false">http://7theories.com/main-en/2007/07/01/the-main-functionalities-of-our-shopping-engine/</guid>
		<description><![CDATA[(en français)
From a Consumer&#8217;s perspective and from our own use of available shopping engines, we have decided to offer, among other things, the following functions:

search suggestions and filters.
access to the Internet (online) stores and the traditional (retailers, distributors, wholesalers etc) stores close to you (at home, in holidays, at the mall, …).
price display order independent [...]]]></description>
			<content:encoded><![CDATA[<p><em>(<a href="http://7theories.com/main/2007/06/30/les-principales-fonctionnalites-de-notre-guide-dachat/" title="Les principales fonctionnalités de notre guide d'achat...">en français</a>)</em></p>
<p><img src="http://7theories.com/main-en/wp-content/uploads/2007/07/622829_29026668.jpg" alt="Consumer" align="right" />From a Consumer&#8217;s perspective and from our own use of available shopping engines, we have decided to offer, among other things, the following functions:</p>
<ul>
<li>search suggestions and filters.</li>
<li>access to the <strong>Internet (online) stores</strong> and the <strong>traditional (retailers, distributors, wholesalers etc) stores</strong> close to you (at home, in holidays, at the mall, …).</li>
<li>price display order independent of any commercial value.</li>
<li><strong>reviews</strong> and <strong>ratings.</strong></li>
<li>advanced<strong> price alerts</strong></li>
<li><strong>shopping lists</strong></li>
<li>social functions</li>
<li>and a lot of other essential things</li>
</ul>
<p>We will unveil more of these essential functions in detail between now and the public beta&#8230;</p>

<p><a href="http://feeds.feedburner.com/~a/7theoriescom-en?a=8bTsbw"><img src="http://feeds.feedburner.com/~a/7theoriescom-en?i=8bTsbw" border="0"></img></a></p><div class="feedflare">
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		<item>
		<title>Our shopping engine from a Merchant’s perspective…</title>
		<link>http://feeds.feedburner.com/~r/7theoriescom-en/~3/129500920/</link>
		<comments>http://7theories.com/main-en/2007/07/01/our-shopping-engine-from-a-merchant-perspective/#comments</comments>
		<pubDate>Sun, 01 Jul 2007 15:16:15 +0000</pubDate>
		<dc:creator>Laurent Thevenet</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Shopping engines]]></category>
<category>accurate availability</category><category>bidding</category><category>comparison engine</category><category>cost per click</category><category>cpc</category><category>cpm</category><category>extended warranty</category><category>functionalities</category><category>impressions</category><category>internet stores</category><category>local stores</category><category>manufacturer warranty</category><category>merchants</category><category>price comparison</category><category>shopping engine</category><category>skype</category><category>warranty contracts</category>
		<guid isPermaLink="false">http://7theories.com/main-en/2007/07/01/our-shopping-engine-from-a-merchant-perspective/</guid>
		<description><![CDATA[(en français)
After a thorough market research on the price comparison industry which has now developed extensively as shopping engines, we have come to a better understanding of Merchant and Consumer needs.
What we offer to Merchants?

A shopping engine open to Internet (online) stores  as well as traditional (retailers, distributors, wholesalers, etc) stores…


An advanced price comparison [...]]]></description>
			<content:encoded><![CDATA[<p><em>(<a href="http://7theories.com/main/2007/06/30/notre-guide-dachat-dun-point-de-vue-marchand/" title="Notre guide d'achat d'un point de vue marchand...">en français</a>)</em></p>
<p><img src="http://7theories.com/main-en/wp-content/uploads/2007/07/800861_90454784.jpg" alt="Money" align="right" />After a thorough market research on the price comparison industry which has now developed extensively as shopping engines, we have come to a better understanding of Merchant and Consumer needs.</p>
<p><strong>What we offer to Merchants?</strong></p>
<ul>
<li>A shopping engine open to <strong>Internet (online) stores</strong>  as well as <strong>traditional (retailers, distributors, wholesalers, etc) stores</strong>…</li>
</ul>
<ul>
<li>An advanced price comparison engine&#8230;</li>
</ul>
<blockquote><p>We are giving Merchants the possibility to indicate to the consumers:</p>
<ul>
<li>the <strong>shipping costs</strong> depending on the country or the region.</li>
<li>the <strong>extended warranty contracts</strong> in addition to the traditional manufacturer warranty.</li>
<li>the <strong>additional services</strong> provided specific to the Merchant.</li>
<li>the current <strong>discounts</strong>.</li>
<li>the <strong>accurate availability</strong> of products.</li>
</ul>
<p>With <strong>geolocalization</strong>, offers are only applicable to consumers located in the selling areas specified by the Merchant.</p></blockquote>
<ul>
<li>A <strong>global outreach&#8230;</strong></li>
</ul>
<blockquote>
<ul>
<li>Initial availability of the website in <strong>French</strong> and in <strong>English</strong>.</li>
<li>Users can display prices in one of the <strong>36 currencies</strong> provided.</li>
</ul>
</blockquote>
<ul>
<li>A <strong>simple commercial offer</strong>&#8230;</li>
</ul>
<blockquote>
<ul>
<li><strong>CPC</strong> (Cost-Per-Click): fixed price of <strong>0.15 Euro per click</strong>.</li>
<li><strong>CPM</strong> (Cost-Per-Mille impressions): fixed price of <strong>15 Euro per 1000 impressions</strong>.</li>
</ul>
<p><span class="misspell" suggestions="PC,CPA,CPI,CPO,CPU">CPC</span> and <span class="misspell" suggestions="COM,CM,PM,CAM,CPA">CPM</span> prices are <strong>without any bidding/auction</strong> entitlements and are <strong>equivalent for all product categories</strong>.</p>
<p>When a same action (click or  impression) has been done multiple times by the same User in the last 24 hours, <strong>it will be invoiced only one time</strong>.</p></blockquote>
<p>If you have <strong>further queries</strong> or simply <strong>ready to reach new Consumers</strong>, kindly&#8230;</p>
<ul>
<li>email us: sales AT 7theories.com</li>
<li>send us back the <a href="http://7theories.com/files/contract.pdf" title="Contract">contract and the associated general terms</a> (<a href="http://7theories.com/files/contrat.pdf" title="Contrat">in French/en français</a>).</li>
<li>contact us:
<ul>
<li>Laurent Thevenet, +33 (0)6 74 71 84 44 or laurent.thevenet (skype)</li>
<li>Jean-Sébastien Ney, +33 (0)6 37 88 54 85 or jeansebastien.ney (skype)</li>
</ul>
</li>
</ul>
<p>The main functions offered to the Users are <a href="http://7theories.com/main-en/2007/07/01/the-main-functionalities-of-our-shopping-engine/" title="The main functionalities of our shopping engine…">here</a>.</p>

<p><a href="http://feeds.feedburner.com/~a/7theoriescom-en?a=jiI25V"><img src="http://feeds.feedburner.com/~a/7theoriescom-en?i=jiI25V" border="0"></img></a></p><div class="feedflare">
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		<item>
		<title>Yes, we are going to launch a shopping engine!</title>
		<link>http://feeds.feedburner.com/~r/7theoriescom-en/~3/129500921/</link>
		<comments>http://7theories.com/main-en/2007/07/01/yes-we-are-going-to-launch-a-shopping-engine/#comments</comments>
		<pubDate>Sun, 01 Jul 2007 15:00:59 +0000</pubDate>
		<dc:creator>Laurent Thevenet</dc:creator>
		
		<category><![CDATA[Shopping engines]]></category>
<category>comparison engine</category><category>functionalities</category><category>merchants</category><category>private beta</category><category>public beta</category><category>shopping</category><category>shopping engine</category>
		<guid isPermaLink="false">http://7theories.com/main-en/2007/07/01/yes-we-are-going-to-launch-a-shopping-engine/</guid>
		<description><![CDATA[(en français)
If you have been reading our French blog for some time now, you would be asking youself what is the purpose of our company when the only subjects we were talking about were related to the administrative part of the creation.
Most of these administrative problems are behind us now and we can tell you [...]]]></description>
			<content:encoded><![CDATA[<p><em>(<a href="http://7theories.com/main/2007/06/29/oui-nous-allons-lancer-un-guide-dachat/" title="Oui, nous allons lancer un guide d'achat !">en français</a>)</em></p>
<p><img src="http://7theories.com/main-en/wp-content/uploads/2007/07/679897_33335778.jpg" alt="Bag" align="right" />If you have been reading our <a href="http://7theories.com/main" title="7Theories in French">French blog</a> for some time now, you would be asking youself what is the purpose of our company when the only subjects we were talking about were related to the administrative part of the creation.</p>
<p>Most of these administrative problems are behind us now and we can tell you a little bit more about our project.</p>
<p>So, we are going to launch our shopping engine in multiple steps:</p>
<ul>
<li>a private beta during july</li>
<li>a public beta shortly after</li>
<li>a final version some time this fall</li>
</ul>
<p>To have a brief insight to the projet, you can glance through the <a href="http://7theories.com/main-en/2007/07/01/the-main-functionalities-of-our-shopping-engine/" title="The main functionalities of our shopping engine…">main functions</a> and the <a href="http://7theories.com/main-en/2007/07/01/our-shopping-engine-from-a-merchant-perspective/" title="Our shopping engine from a merchant perspective…">Service &amp; Cost Information For Merchants</a>.</p>

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